The Chivery
2016 - 2018
E-Commerce Social Marketing Manager
Austin, Texas
Duties
• Manage and execute social strategy to engage and grow followers across all channels for theCHIVE’s eCommerce division: The Chivery, Buy Me Brunch, and William Murray Golf • Create engaging content and images for publishing on social media channels based on specific individual brand demographic • Analyze data results in order to optimize future posts and increase profits from sales • Work closely with creative team on assets for both organic and paid social • Identify and work with influencers to increase brand awareness by creating events, campaigns, and giveaways • Manage day-to-day organic and paid campaigns across social and search • Collaborate with PR and Events teams to design and execute campaigns on social media to increase further reach of new customers • Forecast and evaluate weekly/monthly data using Google Analytics • Update Shopify feeds weekly for Google Shopping • Develop all aspects of paid marketing for entire sales cycle - awareness, retargeting, conversion, and retention •