The Berry

• Develop initial social media plan and presence for theBERRY.com • Engage in the blogging community and review influencers to leverage the target demographic • Responsible for growing the online community from grassroots to 120K followers on Facebook, Twitter, Pinterest, and Instagram. Facebook reached over 1 million viewers organically, and Twitter 1.4 million • Create, curate, and manage original content • Generated 25 posts per week, producing over 400,000 unique page views on average • Posts varied from creative/original content to product-based themed posts • Produce paid marketing campaigns to increase traffic via Facebook and Twitter • Provide assessments and implementations for advanced web and social analytics via Google Analytics • Facilitate up-to-date metrics both weekly and monthly, including growth and site traffic • Prepared and presented weekly reports, post-event analysis, and strategy proposals to management • Perform site analysis, keyword research, and planning • Manage all email marketing through SAILTHRU • Coordinate social marketing for e-commerce site and product promotion • Establish cross-­branding opportunities and promotional campaigns with link partners • Initiate weekly links, RSS feeds and trending content to partners for posts on their sites and ours. Link partners include TMZ, Dlisted, YourTango, and SheKnows •